Bilingual Marketing Specialist

We are looking for a marketing specialist to join us immediately for marketing content localization projects. Ideal talents are marketing specialists who are very familiar with the local markets which speak and write German, French, Spanish or Portuguese. You will be well-versed in a variety of marketing projects ranging from the creation of compelling marketing content, integrated campaigns, social media, and new media platform initiatives as well as project management experience. Most importantly, as a true marketing specialist, you are capable to create compelling messages tailored to our target markets while to securing a consistent business image across all media. The overall aim of this position is to enhance global brand awareness and to localize English marketing contents to targeted global markets. To achieve this, the Marketing Specialist will work extensively with business areas beyond the marketing team, with a special emphasis on the close collaboration with creative design team and product marketing team.

Responsibilities and Duties:

1. Become the champion of your product line by increasing visibility, awareness, thought leadership and helping to develop cross channel marketing strategies
2. Develop product positioning and messaging throughout various marketing research activities such as online or offline surveys, focus groups, and online analytics
3. Responsible for driving campaigns, marketing communications and public relations activities for their respective product line assignment, both internally and externally
4. Write, proofread and edit content for various marketing activities including our website, email campaigns, advertisements, and social media presence
5. Work with the marketing analytics team to assess brand messaging in order to optimize digital campaign effectiveness and improve key metrics to drive success
6. Work with PR team to gain media interest in your specific product line; ensure regular contact with target media and appropriately respond to consumer feedback
7. Collect information and statistics on your assigned product line target audience and competitors

Qualifications and Skills:

1. 3+ years of successful digital marketing experience, in software industry preferred
2. Bilingual is a must, German/French/Spanish/Portuguese and English.
3. Bachelor’s degree in communications, marketing or business preferred
4. Proven experience in web and social media marketing
5. Proven project management experience
6. Great communication skills both written and verbal
7. Excellent time and project management skills
8. Proven experience in web and social media marketing
9. An entrepreneurial team player willing to hit the ground running
10. Self-starter, resourceful, creative, and capable of handling multiple projects simultaneously
11. Must be an open-minded and innovative thinker
12. Eligible to work in Canada

To Apply:

1. Send resume with brief write up about your relevancy in the email body
2. Share links to online activity showcasing your engagement such as profiles, blogs or demo reel

Due to high volume of applicants, we will only be contacting candidates who are shortlisted.
Thank you in advance for your interest!