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How to Convert MOV (QuickTime) to iTunes

No matter you're running Mac or Windows system, MOV can be a familiar video type for you. It's originally developed by Apple for playback on QuickTime, but now it can be created by iMovie, exported from QuickTime, and many other ways. iTunes is a media management tool that give us full convenience to enjoy our music, videos, TV shows, etc, . It generally supports MOV, MP4 video format with some restrictions. However, you may sometimes fail to add your QuickTime MOV files to iTunes due to incompatibility issue, i.e. the encoder, resolution, bit rate, etc is not recognized by your iTunes. You should convert them to iTunes supported format to play them smoothly on iTunes.

To do this, a solid and intuitive video converter is a great help. Here, Wondershare Video Converter for Mac (Video Converter for Windows) is highly recommended. With it, convert QuickTime MOV files to iTunes at ultrafast speed and with zero quality loss. Moreover, you don't need any technical training to start converting your MOV files to iTunes, it's genuinely as easy as 1-2-3.

Free download the trial version of MOV to iTunes Video Converter:

1 Add QuickTime MOV files to the MOV to iTunes converter

To import QuickTime MOV files into the MOV files to iTunes Mac app, you can directly drag and drop them to the converter, or head to File menu and then select "Load Media Files" to load your MOV files.

Note: Batch conversion is supported, you can import more than one file at one time to ease your conversion and save time.

MOV to iTunes

2 Set iTunes M4V as the output format

This Video Converter for Mac provides pretty much format types and presets for Apple Devices. You can choose either below ways:

  • Click Format image beside each video title to open the output format window. In the "Video" category, you'll find iTunes M4V format, just choose it as the output format.
  • Select presets for specific model of your iPod, iPad, or iPhone from "Devices" category, the converted files will automatically add to your iTunes if you set the preference "Add Files to iTunes Library after conversion". (To enable it, just go to menu bar, click "Preference">"Convert" to access the preference window, then click Convert button in the menu bar and check out the option).

import MOV to iTunes

Tips: this program also provides editing functions which enables you to modify output video. Common editing tools are provided: crop, trim, effect, watermark, subtitles (simply click the Edit image button on the right side of each video item).

3 Start to convert QuickTime MOV to iTunes

When all setting goes as you like, all that's left to do now is click Convert button. This MOV to iTunes converter is very efficient in conversion and the progress bar will show you the percentage and remaining time.

convert MOV to iTunes


  • This program is cross-platform, if you're using Windows system, you can refer to User Guide in Windows for more details.
  • If you want to adjust the bit rate, frame rate, resolution, etc to better cater for your playback needs, just go to "Settings" in the output format window, and all settings for video and audio is freely adjustable. For example, if you want to play them in New iPad and need HD quality (providing that your original video quality is also in HD quality), you can set the parameters like 1080p, 30 frames per second, AAC, 160 Kbps.

Now it's Movie time, please enjoy!

Please watch the video tutorial.

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